In past decades, rural people’ s life has experienced various changes that have been reflected in their life STYLE. Life STYLE is a set of believes, values, behavioral methods, states and tastes in anything. The construct is affected by various social and cultural circumstances; with this in mind, this paper tries to employ a qualitative approach implying on phenomenological method to explore the cause. In current research, field data was gathered by depth interview and theoretical saturation among girls aged between 14 and 26 years old in Sufi Village. Results indicated that due to high educational level, widespread social media and increasing geographical mobility, life STYLE of rural girls has been changed in terms of clothing, leisure, communication, body management, and feeding in way that has been similar to urban girls’ lifeSTYLE. They tend to brand-orientation, fashion-orientation, and differentiation in framework of clothing, virtual space and using communicational tools in the framework of leisure, preventing tradition and differentiation in speech in terms of speech STYLE, fast food and using new equipments for cooking in the framework of feeding, and health-beauty cares and fitness in terms of body management. All these changes have tended to challenge the traditional life STYLE.